HOW OUR COLLECTIONS WORK

Eaglemoss Collections represents the best of partwork creativity and success.

Partworks are a specialist form of publishing aimed at mass markets and enable large entertainment brands to increase their brand awareness through a non traditional business channel. Partwork are sold in high volume and consist of a finite number of magazines and cover-mounted collectables. Unlike traditional magazines, they don’t carry advertising and are designed to build into a single “work”.

A large number of our partworks are licensed publications from leading entertainment brands such as the BBC, Viacom, Disney and Warner and the original content is created by us. We also create and bring to market a number of home grown original concepts. The range of subjects and collectibles can be almost anything from resin figures or model cars or baking accessories to DVDs for adults, and from dress up dolls or trading cards to plush toys for children.

We invest generously in creating, researching and marketing all our projects in every single market where we publish, liaising with our licensors and partners all steps along the way to achieve the best end results. We carry out detailed quantitative research with the general population, qualitative research with focus groups and we conduct regional marketing tests before launching a partwork nationally. Typically we spend 18 months developing and testing a new concept before we launch with a massive targeted TV national campaign which ensures a high brand visibility in each country where we publish.

Our customers buy through news trade, postal subscriptions and internet, sometimes by direct marketing, and are characterised by extremely regular purchasing patterns.

Partworks are high quality original content that reflect and convey core brand values, reach out to vast audiences and have often proved to be a booster to the main business channels of our licensors in addition to being a significant source of royalty income.

We are also offering more and more fun and original products, in the form Mini-Collections which consist of a finite number of toys to collect alongside fun gaming websites.